
Why a career in Salesforce?
For those unfamiliar with Salesforce, let's explain what Salesforce is and point out some reasons for why a career in Salesforce.
What is Salesforce?
It is a popular software-as-a-service (SaaS) cloud computing company CRM (Customer Relationship Management). In other words, it is an integrated CRM platform that aims to provide your work departments with a single, shared, and complete view of every customer.
This software, with its vast number of applications, helps in tracking real-time analytics. Moreover, it focuses on helping companies build customer relations. Also, it is completely customizable, so you can cater to the requirements of businesses perfectly.
Furthermore, there are Salesforce Certifications for you to be a professional in the same to make a Salesforce Career. These certifications are industry-recognized standards, and they are not merely qualifications that further verify that one is skilled in a specific field within Salesforce. An interesting fact of the same is that these certifications are also available for both IT as well as non-IT professionals.
Companies want to hire Salesforce talent with previous mature Industry Experience, this means you can work in an industry sector that you are already familiar with.
For example, if you previously worked in Sales or Marketing, you could work with Sales or Marketing teams to implement Salesforce; if you worked in Hospitality or Health, you could work on projects where they are implementing Salesforce in Hospitality or Health companies. This can be your best starting point, and you can diversify from here and build a career through certification.
These are typical industry verticals that use Salesforce CRM: Consumer Goods, Healthcare and Life Sciences, Communications, Media, Public Sector, Non-profit, Retail, Financial Services, Manufacturing, Energy & Utilities, Travel and Hospitality, Transport & Logistics, High Tech, Business Services, Aerospace & Defense, and Automotive Industry.
Salesforce as a Career
Discover your Career Path
After our Academy, you can earn key skills for the following roles in the Salesforce ecosystem on Trailhead - the free online learning platform that meets you at any level or stage of your career journey.
Salesforce certifications are divided into types based on the skill sets:
Salesforce Administrator - US Median Salary: $86,000
Solve complex business problems by customizing the Salesforce Platform. Build, configure, and automate technology solutions for organizations.
Salesforce Developer - US Median Salary: $120,000
Build applications with no code/low code and code without compromise. Deliver innovative customer experiences and success for their users, teams, and organizations.
Salesforce Architect - US Median Salary: $140,000
Design, build, and deliver solutions businesses need to thrive in a demanding economy. Possess deep technical knowledge and are the lead technical resource for delivery teams.
Cybersecurity Careers - US Median Salary: $106,810
Identify security threats and find ways to mitigate cyber risk. Must be skilled in information security, risk and compliance, training, communication, and project management.
Salesforce Designer - US Median Salary: $122,700
Create intuitive experiences that help end users be successful. Optimize flows, interactions, and visual interfaces with pixel-level perfection, and have people at the heart of everything.
Marketing Careers - US Median Salary: $81,000
Build brand awareness, analyze market trends, know buyers, generate leads, and make the most of innovations to stay ahead of the competition.
Salesforce Consultant - US Median Salary: $103,900
Confidently bridge the gap between a customer’s challenges and goals by creating a plan that maps results and figuring out what Salesforce tools the customer needs to succeed.
Business Analyst - US Median Salary: $93,600
Focus on business improvements and project success. Collaborate with stakeholders to understand business needs and values in the context of the customer environment.
Sales Careers - US Median Salary: $75,000
Generate revenue by delivering high-value product and service solutions addressing customer problems. Use research, product knowledge, and team selling to drive success.
More info on the here.
Salesforce certifications can add value to your career and aim to provide an in-depth understanding and knowledge of the Salesforce platform. Certifications are further subdivided into a few more categories.
While being the world’s best CRM software, Salesforce provides many advantages for small and large businesses. Two of the main benefits include – first, it would require very few issues while adapting yourself to the Salesforce environment even if it is not cheap software unlike other software, and second, it has collaborations with all the latest technologies. These include AI (Artificial Intelligence) & Machine Learning (LLM), IoT (Internet of Things), Cloud Computing, etc.
Reasons why Salesforce is a good Career
Here are some top reasons you may want to consider a career as a Salesforce Platform Developer & Admin.
1. Skill up with an industry leader
Salesforce is the #1 CRM application, as noted by IDC’s 2024 worldwide revenue market share. Salesforce has more than 150,000 customers across industries and different-sized companies around the world.
2. Stay ahead of the innovation curve
Salesforce is committed to releasing updates and new features three times a year, which helps developers make the most with AI + Data + CRM.
3. Tap into a thriving job market
Salesforce Platform Developers are in high demand. In 2021, there were 52,300 job postings* in the U.S. alone. There’s been a 165% job growth* in the last 5 years (U.S. data).
4. Enjoy high earning potential
Salesforce Platform Developers typically receive a high median base salary* of $120,000 (U.S. data).
5. Explore multiple career paths
The Salesforce ecosystem offers a world of opportunities for you to grow your career. You can gain expertise on multiple products or even move into a new role like technical architect or leader. The Salesforce Administrator & Developer Academy is only the start and Data Cloud, Agentforce, and AI will have high demand in the next years.
6. Remote Work
IT roles often allow remote work, which is especially important for individuals who need to balance professional and life responsibilities. Salesforce is a Cloud Platform, meaning that everything about the tool is 100% online. And Portugal is now a HUB for Salesforce remote projects.
7. Overemployment, Freelancing, and Consulting Opportunities: If a full-time job is slow or unfulfilling, IT professionals have several options like freelance, consulting, or even taking on multiple jobs simultaneously, thanks to the remote nature of the work
8. Join an active, welcoming community
The Salesforce Developers Trailblazer Community is the best place to meet other Salesforce Platform Developers and collaborate, learn, solve problems, and build your peer network.
9. Access support and resources
Need to solve a problem? Want to learn something new? There’s a variety of resources available through the Salesforce Developers website. Peruse docs, tools, expert advice, and how-to materials.
10. Get free training on-demand
Skill up when it’s convenient for you with Trailhead, Salesforce’s free online learning platform. Trailhead offers a wide variety of technical courses and other topics of interest to developers. Developers can also sign up for a free Salesforce Developer Edition to get started with the Platform today!
11. Become Salesforce Platform Certified
Salesforce credentials allow for certification and career growth, showcasing your hands-on experience with a variety of products and technologies.
12. Develop a flexible environment
Customize your development environment with the Salesforce Platform’s declarative and programmatic tools to suit your needs. Our platform offers the best of no-code and code options, without compromise.
13. Use an API-friendly platform
Add functionality to your applications from other cloud products, industry solutions, and the Salesforce Platform with a wealth of APIs.
14. Ask the experts
Connect with developer advocates and product experts through online content, such as Ask Me Anything sessions, events such as TrailblazerDX and Dreamforce, and Salesforce+.
15. A different mindset and a better developer experience
As a Salesforce developer, you are between business and tech. This helps you develop both soft and technical skills. Plus, as Salesforce comes with prebuilt best practices, you can learn about business processes and concepts. By shaping what’s already available in Salesforce to your organization’s needs, you can deliver more value, much faster, than if you were building from scratch.
16. A low-code toolbox at your disposal
Unlike working with other languages, a good Salesforce developer first looks at what’s already available before starting to write code. Salesforce is a low-code platform, so a developer needs to adjust to that mindset. You don’t reinvent the wheel, and it is ideal for a non-IT background.
17. Faster and easier development for teams
With predefined standards that help steer your implementations and support for the complete application development lifecycle, including DevOps and CI/CD, the Salesforce low-code platform is great for development teams. Plus, APIs enables simple integration with project management systems.
18. Low-code features to automate workflows
Various functionalities within Salesforce minimize coding.
19. Continuous Learning and Innovation
Salesforce is known for its continuous innovation and regular updates, meaning you’ll never stop learning. The platform evolves with new features, tools, and integrations to keep up with industry trends. As a Salesforce professional, you’ll have the opportunity to stay on the cutting edge of technology, keeping your skills sharp and relevant. With resources like Salesforce Trailhead—an interactive, fun learning platform—you can expand your knowledge and expertise at your own pace.
Conclusion
Choosing a Salesforce Career will be a better option than any other profession seeing the opportunities being created in the market. There is an increasing demand for professionals in this field. Thus, it will prove to open a lot of better opportunities for growth in your career. With an attractive salary package, Salesforce Career will also provide you with consistent growth. But you need to be aware and decide about the role you wish to pursue. There are different sets of job duties related to each of the certifications. And that affects the pay scale.
Overall, the Salesforce Career option is the best and most effective. Of course, you need to prepare thoroughly for job interviews as they have become more competitive. Also develop a higher tolerance for rejection and setbacks, if you are a junior since you need projects to present.
Salesforce Career Growth Path
One of the most attractive aspects of a Salesforce career is the significant growth potential. You typically begin as a junior resource, but you can move through very quickly. Unlike many fields that require years of dedication to achieve promotions and management positions, Salesforce careers are fast-paced and dynamic. Here are specific examples of typical career progression within Salesforce roles:
Year 1-2: Junior Administrator/Developer
Role: Starting as a Junior Salesforce Administrator or Developer, you’ll focus on learning the basics of Salesforce and gaining hands-on experience with the platform.
Responsibilities: Basic configuration, data management, and assisting senior team members with larger projects.
Skills Acquired: Salesforce fundamentals, problem-solving, basic coding (for developers), and understanding user requirements.
Year 2-5: Senior Administrator/Developer OR Salesforce Consultant
Role: Progressing to be a Senior Administrator or Developer or transitioning to a Salesforce Consultant role at a firm.
Responsibilities: Managing larger projects, implementing advanced configurations, providing strategic advice to clients (as consultants), and leading small teams.
Skills Acquired: Advanced Salesforce capabilities, project management, client interaction, and specialization in areas like Sales Cloud, Service Cloud, or Marketing Cloud.
Year 5+: Salesforce Team Lead/Manager OR Salesforce Freelance/Independent Consultant
Role: Advancing to a Team Lead or Manager position or moving into Salesforce Freelance/Independent Consulting.
Responsibilities: Leading teams, strategic decision-making, overseeing multiple projects, and mentoring junior staff. As a freelancer, managing your client base and projects.
Skills Acquired: Leadership, strategic planning, business development (for freelancers), and expert-level Salesforce knowledge.
Flexible Career Options
Once you reach the Team Lead or Manager level, you can determine if you like to continue working full-time or move into part-time or flexible roles that better fit your lifestyle goals.
Many Salesforce professionals become independent consultants, enjoying the flexibility to set their schedules and select projects that interest them. Alternatively, you can continue working full-time in an exceptionally lucrative and flexible career, leveraging your expertise to climb even higher in the Salesforce ecosystem.
Diverse Career Options
One of the most appealing aspects of a Salesforce career is the diversity of roles and industries you can enter. Salesforce skills are in high demand across virtually every sector, meaning you’re not limited to a specific industry, department, or role. If you start in one industry and find it unfulfilling, you can easily transition to another where Salesforce is equally valuable.
Industries with High Demand for Salesforce Skills:
- Technology and Software: Salesforce is extensively used for customer relationship management (CRM) and sales automation in tech companies.
- Finance and Banking: Financial institutions leverage Salesforce for managing customer interactions, compliance, and personalized financial services.
- Healthcare: Hospitals and Healthcare providers use Salesforce to manage patient data, appointments, and communications.
- Manufacturing: Salesforce helps manufacturers streamline operations, track inventory, and enhance customer service.
- Manufacturing: Salesforce helps manufacturers streamline operations, track inventory, and enhance customer service.
- Retail and E-commerce: Retailers use Salesforce for customer insights, marketing campaigns, and sales management.
- Non-Profit Organizations: Non-profits utilize Salesforce for donor management, volunteer coordination, and fundraising.
- Education: Educational institutions implement Salesforce for student management, alumni relations, and administrative processes.
Salesforce is for me?
What you DO need:
A desire to learn
Without the desire to learn you are doomed to failure. Resilience is the key to success.
Technology at home
A PC and connection to the internet and we are ready to go.
Business acumen
Salesforce is used across most industries and departments from sales, marketing, operations, and beyond. Companies want to hire Salesforce talent with relevant Industry experience which means you can transfer your industry experience into a new role
What you DON’T need:
Prior experience of Salesforce
You don’t need any prior knowledge of Salesforce, just a desire to learn something new!
A tech degree or background
Have you got a degree in HR? Did you join a drop University? If you know any business, and If you have an interest in tech, and have a need for a flexible, well-paid role, this is the right place for you!
To spend years getting trained up
You don’t need to return to university to learn Salesforce. You can do it from home, remotely, or in class (depending on your condition or choice).
Demand Skills to Grow Your Salesforce Career
Our Academy is just the starting line and Life is a Marathon! So, you need a plan, and the skills to stay competitive in the Salesforce job market.
Add these top skills identified in an analysis of more than 400,000 Salesforce-related jobs to grow your career in the Salesforce ecosystem.
Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.
What you need to know
- When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. They’re looking for knowledgeable Salesforce Administrators, Developers, Business Analysts, Salespeople, and more to run their companies successfully.
- The Salesforce job market is only growing, powered by AI.
- Different jobs require different skills, so find your perfect role with this quiz and check out the Career Paths on Trailhead, Salesforce’s online learning platform, to learn about all the different career options available and then check them out in the Trailblazer Career Marketplace.
Job skills trending in the Salesforce ecosystem.
No matter your role, these in-demand skills apply to you. Have a look at what each entails and where on Trailhead you can learn about them for free.
- AI and data skills
A few years ago, we’d have said AI and data were critical skills for a few specific roles. But this one category has seen such a spike in demand in the Salesforce ecosystem job skill trends that it has a dedicated research report and is now imperative for everyone. Make sure you’re up-to-speed on these crucial AI and data skills.
- Machine Learning and AI Fundamentals: Machine learning uses intelligent machines to mimic human-like cognitive functions — it’s the foundation of AI. You don’t need to learn to code, but you should understand what large language models and natural language processing are to be conversant in discussions about how your business might use AI.
- Generative Artificial Intelligence: Generative AI allows machines to generate content, like text or images, based on existing data. It’s how you can write a sales email based on templated prompts. Good prompts will distinguish successful AI practitioners from casual users.
- Communication
Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Build these top communication skills to grow your career.
- Executive Communication: When you engage executives, you need to build a connection, establish credibility, and convey information quickly. To be effective, understand the executive audience and how to tailor your communications — verbally or in email — so they receive your message as you intended.
- Public Speaking: From marketer to business analyst to developer, your job will require you to present complex ideas in a way that’s easy for your audience to understand. To grow your public speaking skills, check out these public speaking and virtual presentation modules on Trailhead, Salesforce’s free online learning platform.
- Leadership and initiative
Leadership skills aren’t just for people managers. Whether you’re an executive or an intern, you need to inspire others, influence, solve problems, and, of course, manage teams. Focus on these key skill sets to fine-tune your leadership and initiative skills:
- Business and Change Management: Business management is about driving efficiency, and profitability, and keeping up with the evolving demands of your customers and sometimes your leadership. The skills come in handy when you pitch, manage, and launch any work project.
- Inspiration and Influence: Being a leader means both determining appropriate strategies and getting peers, leadership, and teams on your side. We’re talking relationship building to gain people’s trust and build your influence through empathetic leadership.
- Critical thinking
Strong critical thinking and problem-solving skills make you an effective, efficient, and collaborative decision-maker and are crucial in the everyday work that contributes to the success of your organization. Make sure you’re developing these key skills to fine-tune your critical thinking.
- Problem-solving: An effective problem-solver identifies problems, analyzes information, and develops effective solutions. Check out the Best Practices for Troubleshooting module on Trailhead to practice identifying and solving problems in a Salesforce org using a proven troubleshooting process.
- Innovation: Innovation is in the DNA of Salesforce, and being a Trailblazer means generating and implementing new ideas to improve business operations. Learn about the Salesforce five-phase innovation approach: Define, Discover, Dare, Do, Drive.
Trailhead and its mobile counterpart Trailhead GO are fantastic first stops for learning new skills on your schedule. Everyone has free access to Trailhead, and you can create your free practice accounts in Salesforce, MuleSoft, and Tableau. Practice your technical skills in the product, get step-by-step instructions, and receive instant feedback so you can correct any missteps.
Keep yourself motivated to learn and grow
Whether you’re searching for a new job or simply want to keep up to date on the job skills trending in the Salesforce ecosystem, we’re here to help. Everyone is busy and it isn’t always easy to carve out time for learning new skills.
Learn, learn, and learn!
Ready, set & apply for Salesforce jobs
After the Academy, there is a solid demand for Salesforce-skilled talent if you’re in the job market. Once you’re ready to start looking, head over to the Trailblazer Career Marketplace, where you can find relevant Salesforce jobs. In this Marketplace, you can connect directly with employers, and grow your Trailblazer Profile by highlighting your Salesforce expertise. We can help you also with the legal & fiscal stuff on remote work!
Need more leads? Companies all over the world run their businesses with Salesforce. Check out the official Salesforce customer stories and the catalog of trusted consulting partners with verified Salesforce expertise. Explore the world of Salesforce customers and partners. Visit company websites and LinkedIn pages to see job opportunities to learn more about all the different industries you can join.
Specifically looking for Salesforce Admin roles? Check out: Craft Your Next Resume Using the Salesforce Admin Skills Kit
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